Meta Launches Muse Assistant for Small Businesses

A shop can ask the assistant to handle office work while the owner stays with customers. Mulholland named his assistant Wall-E, which turned catalog photos into advertisements in 15 minutes, organized the staff schedule and summarized special-order emails. Because he works 65 hours a week and cannot afford another hire, saved time goes into meats and sausages that customers drive two or three hours to buy. Polk named hers Chase, which connects to tools such as Intuit QuickBooks, Klaviyo and Canva, while Meta also supports Dropbox, Shopify, Notion and Stripe. Chase revised her brand guidelines, website and emails, monitored campaign mail, answered interested people and sent contracts. Polk said Chase will not make changes without her approval, and a Meta caption said Muse will not act without permission.

NPR (National Public Radio) examined that personal assistant on 30 September. New York Magazine columnist John Herrman said Muse sorted his inbox and flagged a school movie night. YouTuber Matt Robb said Muse accepted a Facebook Marketplace offer below his minimum price, sent a buyer to his apartment without checking he was free, and messaged the buyer, "I'm here." Meta's David Singleton posted that they confirmed together there was no breach of privacy controls, yet Robb called it a breach. Meta told NPR that Muse cannot see passwords or payment methods and keeps shared credentials in secure storage. The report described Sentinel, another AI agent that must approve actions, and a bug bounty of up to $300,000. Herrman advised waiting, and said Amazon has blocked Muse from buying for customers and earlier sued the AI-browser firm Perplexity.