a man holding a smart phone in his hands

Photo by Jonas Leupe on Unsplash

Apple Reveals Folding iPhone Duo at $1,999

businessSep 11, 2026·285 words·3 min read

Apple has launched the iPhone Duo, its first foldable phone and the biggest change to the iPhone since it first appeared in 2007. The company revealed it on Wednesday at its headquarters in Cupertino, California. It was the first keynote for John Ternus, who replaced Tim Cook as chief executive on 1 September. The Duo shuts like a passport.

John Ternus became Apple's chief executive on 1 September, and this was his first big event. Apple has reportedly been testing folding screens since 2021. Ternus said other folding phones feel like "two phones stuck together". Apple has also said that a shortage of memory chips forced it to raise MacBook and iPad prices.

Experts do not agree about the new phone. One expert said Apple chose the date carefully. Another warned that the Duo could become an expensive object that few people buy. The iPhone earns more than half of Apple's money each year. Folding phones are only about 2% of world phone sales today. The news was widely expected. Apple's share price fell about 2% after the event.

Read at other levels

A1Beginner85w A2Elementary126w B1Intermediate197w

B2Upper-Intermediate285w(current · Pro)

C1Advanced373wPro